(Presented To Client)
Unilever Degree
The Super Bowl is one of the most bet on sports events every year.
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Unilever Degree
The Super Bowl is one of the most bet on sports events every year.
Superbowl Proactive
Bet On Yourself
Over 23 million people bet on the Super Bowl each year. But as a brand dedicated to the idea of not being done yet, we think there's something better people should bet on that is worth more than the big game, Themselves.
Instead of betting on the game this February, Bet On Yourself.
Betting traditionally revolves around the mechanism of “calling in your bet” to a bookie. Leading up to the Super Bowl, we want to encourage people to call into our Degree bookies, who will help you make a bet on yourself. Something like “I want to run 10 miles” before the Super Bowl.
We’ll record these inspirational, fun conversations which we will run as radio on whichever radio station is broadcasting the Super Bowl during the game.
And then we’ll follow up with the people to see if they “won their bet” and reward them with Degree if so.
Degree. Bet On Yourself.
Bet On Yourself
Over 23 million people bet on the Super Bowl each year. But as a brand dedicated to the idea of not being done yet, we think there's something better people should bet on that is worth more than the big game, Themselves.
Instead of betting on the game this February, Bet On Yourself.
Betting traditionally revolves around the mechanism of “calling in your bet” to a bookie. Leading up to the Super Bowl, we want to encourage people to call into our Degree bookies, who will help you make a bet on yourself. Something like “I want to run 10 miles” before the Super Bowl.
We’ll record these inspirational, fun conversations which we will run as radio on whichever radio station is broadcasting the Super Bowl during the game.
And then we’ll follow up with the people to see if they “won their bet” and reward them with Degree if so.
Degree. Bet On Yourself.